Vision: 
A distinguished  educational establishment in teaching the fields of tourism and heritage. 

Mission:
Our mission is to qualify young generations to become an active part of the human resources dedicated to develop and manage tourist sites, as well as those that serve and deal directly with tourist groups; this to be achieved through preparing museum and site curators who are able to display the valuables of heritage, both natural and cultural, also experts in conservation and restoration works who are able to protect archaeological and heritage sites from deterioration, and tourism employees who are able to serve tourists and ensure a distinctive tourist experience for them. All of this is achievable through providing theoretical knowledge and practical training in quality programs offered by the faculty.