Course Details

Course Details
Course No. : 204323
Course Name : Marketing Of Financial Services
Prerequisite : 203120
Credit  : 3
Theory credit : 3
Practical Credit : 0
Course Discription : Introduces the general concepts of marketing bank services, and the principles of strategic marketing planning. Also the course discusses the elements of marketing mix which include product improvement strategy and bank services analysis, pricing strategies, distribution methods and challenges, promotion strategy and salespersons role.
Syllabus : Download
This course offered through Blackboard(www.hlms.hu.edu.jo)
Not Offered