Course Details

Course Details
Course No. : 203120
Course Name : Principles of Marketing
Prerequisite : 2203101
Credit  : 3
Theory credit : 3
Practical Credit : 0
Course Discription : Basic concepts of the art and science of marketing, internal and external factors affecting those concepts, marketing mix ( product, price, promotion, distribution) and ways of planning & controlling this mix .
Syllabus : Download
This course offered through Blackboard(www.hlms.hu.edu.jo)
Not Offered