DIGITAL MARKETING ANALYTICS CAPABILITIES AND FIRM PERFORMANCE: CROSS-CULTURAL EVIDENCE FROM EMERGING MARKETS
|
Author Name : |
MOHAMMED LUTFI MOHAMMED ASHOUR |
|
Title : |
DIGITAL MARKETING ANALYTICS CAPABILITIES AND FIRM PERFORMANCE: CROSS-CULTURAL EVIDENCE FROM EMERGING MARKETS |
|
Journal : |
Business Performance Review |
|
Volum Number : |
|
|
Year : |
2026 |
|
Pages : |
|
|
Research Area : |
Marketing |
|
URL : |
Visit Url |
|
Link to Paper : |
View Paper |
|