DIGITAL MARKETING ANALYTICS CAPABILITIES AND FIRM PERFORMANCE: CROSS-CULTURAL EVIDENCE FROM EMERGING MARKETS
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Author Name : |
FAYEZ BASSAM FAYEZ SHRIEDEH |
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Title : |
DIGITAL MARKETING ANALYTICS CAPABILITIES AND FIRM PERFORMANCE: CROSS-CULTURAL EVIDENCE FROM EMERGING MARKETS |
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Journal : |
Business Performance Review |
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Volum Number : |
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Year : |
2026 |
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Pages : |
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Research Area : |
Marketing |
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URL : |
Visit Url |
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Link to Paper : |
View Paper |
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