Taming the “techno-monster”: marketing managers’ perceptions of AI systems and humanization challenges
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Author Name : |
OMAR THAHER HASAN MEGDADI |
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Title : |
Taming the “techno-monster”: marketing managers’ perceptions of AI systems and humanization challenges |
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Journal : |
Information Technology & People |
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Year : |
2026 |
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Research Area :
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digital marketing
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Journal URL :
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Visit Url
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