The Influence of Social Media Influencers on Students’ Purchase Intentions: Evidence from Instagram Marketing in University Communities
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Author Name : |
FAYEZ BASSAM FAYEZ SHRIEDEH |
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Title : |
The Influence of Social Media Influencers on Students’ Purchase Intentions: Evidence from Instagram Marketing in University Communities |
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Journal : |
Journal of Information Systems Engineering and Management |
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Volum Number : |
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Year : |
2016 |
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Pages : |
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Research Area : |
Marketing |
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URL : |
Visit Url |
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Link to Paper : |
View Paper |
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