Journals Papers details


The Effects of Subjective Norm on the Intention to Use Social Media Networks: An Exploratory Study Using PLS-SEM and Machine Learning Approach


Author Name : BARWEEN HIKMAT HASAN AL KURDI
Title : The Effects of Subjective Norm on the Intention to Use Social Media Networks: An Exploratory Study Using PLS-SEM and Machine Learning Approach
Journal : International Conference on Advanced Machine Learning Technologies and Applications
Volum Number : 1
Year : 2021
Pages : 581-592
Research Area : social media networks
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Link to Paper : View Paper



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