As part of its Career Preparation Program, the Faculty of Pharmaceutical Sciences at the Hashemite University organized an inspiring talk titled:
"My Journey in Building a Successful Cosmetics Brand",
presented by pharmacist Maryam Dajani, founder of the leading cosmetics brand DERMALISCIO.

During the session, Dajani shared her personal entrepreneurial journey, highlighting the challenges she faced and the strategic approaches she adopted to overcome them. She spoke about how she successfully positioned her brand in multiple international markets, and how she transitioned from representing global cosmetics agencies to creating her own brand identity.

Dajani also emphasized the importance of ethical marketing in the beauty industry, warning against advertising practices that undermine women’s confidence in their natural beauty and promote unrealistic beauty standards.

The session provided students—particularly those in the Industrial and Cosmetic Pharmacy track—with valuable insights into the realities of the cosmetics industry, encouraging them to pursue career paths rooted in clear values and responsible practices.

This event is part of a broader series of targeted activities designed to equip students with practical skills and professional awareness, empowering them to enter the job market with confidence and competence.

Link to the article