- Acquire theoretical knowledge in digital marketing by studying key characteristics and concepts.
- Apply digital marketing concepts to help develop marketing strategies, plans and advertising campaigns.
- Analyze digital marketing indicators to improve the effectiveness of marketing activities, taking into account the changing and competitive marketing environment.
- Integrate basic analytical methods to help deliver creative and innovative solutions and solve contemporary marketing issues.
- Collaborate effectively within the team by using practical knowledge and skills to build jointly prepared projects.
- Demonstrate effective written and oral communication skills and enhance  students' presentation skills.