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Course Discription |
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This course studies the sport marketing principles. An evaluation of the elements of the marketing mix (product, place, price, and promotion) and their unique applications to the sport industry. The course also examines the unique role and impact of the media on the sport industry. Identification of the grand spectrum of activities and mediums comprising the media is explored. The ever-growing role of the print, radio, and television broadcast, and the internet are investigated. |