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Course No. |
:
2203420 |
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Course Name |
:
Consumer Behavior |
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Prerequisite |
:
203120 |
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Credit |
:
3 |
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Theory credit |
:
3 |
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Practical Credit |
:
0 |
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Course Discription |
:
Consumers` characteristics and their effect on the buying decisions of products and services , stages of the purchasing decision process, buying incentives, the effect of environmental factors on consumer behavior, and models that explain peoples behavior. |
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Syllabus |
:
Download |
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