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Course Discription |
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This course addresses the definition of the basic concepts and the importance of marketing research. It also aims to apply marketing research procedures through the design and preparation of marketing research of its various types (descriptive, experimental, analytical, causal...), in terms of defining the problem, design, identifying the community and the sample, Determining the required data, its sources, the models and methods used to collect it, the methods of analyzing this data statistically, testing hypotheses, drawing conclusions and writing recommendations, to help rationalize marketing decisions |