Course Details

Course Details
Course No. : 2102061419
Course Name : Marketing Research
Prerequisite : 2102061211
Credit  : 3
Theory credit : 3
Practical Credit :
Course Discription : This course addresses the definition of the basic concepts and the importance of marketing research. It also aims to apply marketing research procedures through the design and preparation of marketing research of its various types (descriptive, experimental, analytical, causal...), in terms of defining the problem, design, identifying the community and the sample, Determining the required data, its sources, the models and methods used to collect it, the methods of analyzing this data statistically, testing hypotheses, drawing conclusions and writing recommendations, to help rationalize marketing decisions
Syllabus : Download
The Course offering during the First Semester-2024/2025
Section NOTheory SectionTeacherTime & Location
10 DR MOHAMMED LUTFI MOHAMMED ASHOUR 12,30 - 13,30 ح ث خ / المادة تدرس وجاهي في مبنى الاقتصاد ق102