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Course No. |
:
2102061303 |
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Course Name |
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Digital Consumer Behavior |
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Prerequisite |
:
2102061211 |
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Credit |
:
3 |
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Theory credit |
:
3 |
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Practical Credit |
:
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Course Discription |
:
This course addresses defining the concept of consumer behavior via the Internet, identifying the basic concepts and factors affecting the purchasing behavior of the consumer, in addition to analyzing consumer behavior via the Internet. |
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Syllabus |
:
Download |
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