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Course No. |
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2102061211 |
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Course Name |
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Principles of Marketing |
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Prerequisite |
:
1802051101 |
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Credit |
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3 |
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Theory credit |
:
3 |
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Practical Credit |
:
0 |
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Course Discription |
:
This course addresses the basic concepts in the science and art of marketing and the internal (inside the facility) and external (in the surrounding environment) factors that affect these concepts. Elements of the marketing mix (commodity, price, distribution, promotion). |
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Syllabus |
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Download |
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