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Course Details
Course Details
Course No.
:
203120
Course Name
:
Principles of Marketing
Prerequisite
:
2203101
Credit
:
3
Theory credit
:
3
Practical Credit
:
0
Course Discription
:
Basic concepts of the art and science of marketing, internal and external factors affecting those concepts, marketing mix ( product, price, promotion, distribution) and ways of planning & controlling this mix .
Syllabus
:
Download
This course offered through Blackboard
(
www.hlms.hu.edu.jo
)
Not Offered