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Course Details
Course No.
:
2010041360
Course Name
:
E-Marketing
Prerequisite
:
151002310
Credit
:
3
Theory credit
:
3
Practical Credit
:
0
Course Discription
:
This course introduces the fundamental concepts of marketing and how information technology can increase product sales. The course will cover products and goods marketing on social networks; concepts, methods, and ethics, search engine marketing (SEM), Search Engine Marketing Ad Auction, spamming, websites evaluation metrics, basic Ad technology, and design, and analysis and design of smart marketing information systems.
Syllabus
:
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The Course offering during the Summer Semester-2023/2024
Section NO
Theory Section
Teacher
Time & Location
1
0
DR NADERA MOHAMMAD MUFLIH ALJAWABRAH
09,20 - 10,35 ح ن ث ر / المادة تدرس بشكل مدمج في مبنى كلية العلوم الصيدلانية صيدلة 208 / على منصة(مايكروسوفت teams)