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Course Discription |
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e-Commerce and e-Marketing :This course examines the advanced concepts, technology, and
applications of electronic commerce, or e-commerce. Since users can engage in e-commerce
from a fixed device (e.g., PC) or from a mobile device (e.g., mobile phone) we will examine both
traditional fixed e-commerce and mobile e-commerce or m-commerce. The course begins by
setting the context for ecommerce within the domain of information systems. It examines
security and payment in e-commerce. It explains the technological infrastructure needed to
support an e-commerce system and describes how e-commerce systems are built. Next the course
examines m-commerce in detail. It presents m-commerce concepts and discusses the technology
needed for m-commerce. It examines the range of commerce applications and discusses mobile
security and payment. The course concludes with a presentation on the future of e-commerce.
The focus is on analytical skills during electronic businesses applications. |