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Department of Coaching and Sport Management
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Course Details
Course Details
Course No.
:
150603224
Course Name
:
sport markting
Prerequisite
:
Credit
:
3
Theory credit
:
3
Practical Credit
:
0
Course Discription
:
The purpose of this course is to introduce an overview of various aspects of sport marketing and the application of basic principles of sport marketing. This course will provide students with an up-to-date understanding of marketing concepts as they are currently being applied in various sport management contexts. Topics include sport marketing planning, market segmentation and identification of the target market, consumer behavior, sport marketing mix, and sponsorship.
Syllabus
:
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The Course offering during the Summer Semester-2023/2024
Section NO
Theory Section
Teacher
Time & Location
1
0
DR ZIAD LUTFI SULEIMAN ALTAHAYNEH
12,00 - 13,15 ح ن ث ر / المادة تدرس وجاهي في مبنى الحسين الباني ح.ب 206