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Course No. |
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140901405 |
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Course Name |
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Tourist Segmentation and Behavior |
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Prerequisite |
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Credit |
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3 |
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Theory credit |
:
3 |
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Practical Credit |
:
0 |
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Course Discription |
:
This course is discussing the process in which consumers make buying decisions, also different categories of segmenting and studying tourism markets, such as demographic, behavioristic, psychographic, and geographical categories. |
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Syllabus |
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Download |
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