Course No. |
:
140901203 |
Course Name |
:
Tourism Marketing |
Prerequisite |
:
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Credit |
:
3 |
Theory credit |
:
3 |
Practical Credit |
:
0 |
Course Discription |
:
The concept of marketing, its significance in tourism, also the uniqueness of tourism product, its components of supply and demand, also marketing mix, promotion tools, conducting marketing research and preparing plans, also studying tourism market segments. |
Syllabus |
:
Download |
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