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Course Discription |
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This course highlights the nature, scope, and significance of business research and research methodologies. Additionally, the course teaches primary and secondary research methods with applications to specific problems, using qualitative and quantitative methods for individual investigation and reporting on current problems within a student's area of interest. The study of Business Research Methods will be conducted using the text and selected scholarly sources, as well as in-class or, if required, on-line lecture. Students are required to complete a significant research project and submit a report of their findings. Additionally, students will develop a research proposal as part of a team, presenting the proposal, as a team, to the class. The overarching goal of the course is to allow the student to become an informed user of business research and an active participant as a part of a research team.
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