Does BLE technology contribute towards improving marketing strategies, customers’ satisfaction and loyalty? The role of open innovation
Author Name : |
BARWEEN HIKMAT HASAN AL KURDI |
Title : |
Does BLE technology contribute towards improving marketing strategies, customers’ satisfaction and loyalty? The role of open innovation |
Journal : |
International Journal of Data and Network Science |
Year : |
2022 |
Research Area :
|
Customers’ satisfaction Customers’ loyalty
|
Journal URL :
|
Visit Url
|
|