Leveraging AI Predictive Analytics for Marketing Strategy: The Mediating Role of Management Awareness
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Author Name : |
KHALED M.K ISMAIL ALSHAKETHEEP |
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Title : |
Leveraging AI Predictive Analytics for Marketing Strategy: The Mediating Role of Management Awareness |
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Journal : |
Journal of System and Management Sciences |
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Year : |
2024 |
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Research Area :
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marketing
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Journal URL :
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Visit Url
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