Does BLE technology contribute towards improving marketing strategies, customers’ satisfaction and loyalty? The role of open innovation
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Author Name : |
BARWEEN HIKMAT HASAN AL KURDI |
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Title : |
Does BLE technology contribute towards improving marketing strategies, customers’ satisfaction and loyalty? The role of open innovation |
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Journal : |
International Journal of Data and Network Science |
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Year : |
2022 |
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Research Area :
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Customers’ satisfaction Customers’ loyalty
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Journal URL :
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Visit Url
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