Course Details

Course Details
Course No. : 131702473
Course Name : Pharmaceutical Marketing and Management
Prerequisite : 131702457
Credit  : 2
Theory credit : 2
Practical Credit : 0
Course Discription : This course is designed to introduce students to the theory and practice of the management and marketing sciences in the pharmacy profession. The purpose of this course is to provide students with the necessary skills relating to the management of health care products and services. Furthermore, this course will focus on the fundamental principles of marketing and selling of pharmaceutical products by providing students with a broad understanding of the different consumer and health care provider’s behavior. Students will be given the opportunity to apply the relevant theories to practical marketing issues through encouraging students to conduct role-plays; produce written work and collaborate with peers on set tasks or projects.
Syllabus : Download
The Course offering during the Second Semester-2024/2025
Section NOTheory SectionTeacherTime & Location
10 DR MOHANAD MOUSA TAHA ODEH 14,30 - 15,30 ح ث / المادة تدرس بشكل مدمج في / على منصة(مايكروسوفت teams)
20 DR MOHANAD MOUSA TAHA ODEH 14,30 - 15,30 ن ر / المادة تدرس بشكل مدمج في / على منصة(مايكروسوفت teams)