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Course Discription |
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Students in the previous course (Management and Marketing course) had been introduced to the main concepts of management and marketing, how they are affecting each other, the importance of the planning process. Managerial skills in marketing and other pharmaceutical functions, wherein advanced pharmaceutical marketing the course will focus on practice tips to answer questions as How do the pharmaceutical marketing companies function? what is the role of the sales force? what is the job description of the medical sales representative? How do medical reps manage their areas and territories during their job? |